Wisconsin Badgers Colors
- League
- League: NCAA
- Founded
- Founded: 1950
- Venue
- Venue: Home Stadium
The Wisconsin Badgers use red and white as their primary team colors. Below are the hex, RGB, HSL, and CMYK values for the full Wisconsin Badgers color palette, with WCAG contrast checks and copy-ready code for web, print, and design tools.
Red
White
Wisconsin Badgers Color Codes
Every Wisconsin Badgers color in every common format — copy the exact values into your design, web, or print workflow.
| Color | Role | HEX | RGB | HSL | CMYK | Pantone |
|---|---|---|---|---|---|---|
| Red | primary | #C5050C | 197, 5, 12 | hsl(358, 95%, 40%) | 0, 97, 94, 23 | — |
| White | secondary | #FFFFFF | 255, 255, 255 | hsl(0, 0%, 100%) | 0, 0, 0, 0 | — |
Wisconsin Badgers Color History
The Wisconsin Badgers have maintained their signature color scheme throughout their history, with each color carefully chosen to represent the team's identity and connect with their fanbase. These colors are used across all team branding, uniforms, and merchandise.
The current palette pairs red (#C5050C) and white (#FFFFFF). These values anchor the Wisconsin Badgers identity across uniforms, signage, broadcast graphics, and digital channels, giving the NCAA club a consistent look season to season.
Using Wisconsin Badgers Colors
Web & CSS
Use the HEX or rgb() values directly in CSS. The primary color, Red (#C5050C), works well for headers and calls to action — check the contrast readouts above to choose white or black text for accessible pairings.
For print, convert to the CMYK values listed in the table. When color accuracy matters — vinyl, fabric, or signage — match against a Pantone (PMS) chip from the team's brand guide, since screen color rarely matches ink exactly.
Merch & apparel
Thread and heat-transfer vinyl are specified in Pantone, so bring the CMYK and hex values to your supplier as a starting point. Remember that team names, logos, and marks are trademarks — the color values are a reference, not a license.
Wisconsin Badgers Colors FAQ
What are the Wisconsin Badgers team colors?
The Wisconsin Badgers team colors are Red (#C5050C) and White (#FFFFFF).
What is the hex code for Wisconsin Badgers Red?
The hex code for Wisconsin Badgers Red is #C5050C. In RGB that is rgb(197, 5, 12), and in CMYK it is 0, 97, 94, 23.
What Pantone colors do the Wisconsin Badgers use?
Published Pantone (PMS) values are not listed for the Wisconsin Badgers in this reference. For exact Pantone matching in print or apparel, check the team's brand or style guide — the hex, RGB, and CMYK values on this page cover most digital and print needs.
Have the Wisconsin Badgers colors changed over time?
The Wisconsin Badgers have maintained their signature color scheme throughout their history, with each color carefully chosen to represent the team's identity and connect with their fanbase. These colors are used across all team branding, uniforms, and merchandise.
Can I use Wisconsin Badgers colors on merchandise I sell?
Color values themselves generally are not protectable, but team names, logos, and related marks are trademarks owned by their respective organizations. This is general information, not legal advice — review the team's brand guidelines and trademark terms before selling anything that uses their identity.
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Data & Verification
Data Source & Verification
Last verified:
Color values are researched using publicly available brand guidelines and reliable references. If a value looks outdated, let us know. Learn more in our methodology and sources.